BIIBUSINESS

BIIBUSINESS is the magazine for BII members. It has a readership of over 30,000 key decision makers in the licensed retail sector. Readers comprise Britain's best and most successful free traders, tenants/lessees and managers as well as head office staff and leading industry names.

BIIBUSINESS is unique in offering authoritative management information in an easily accessible, jargon-free style. BIIBUSINESS is a key means of keeping Britain's most professional licensees up to date with best business practice, legislation, business building ideas, news, advice and new opportunities.

Take a look by clicking on the issue below.

For more information about advertising please click on the media pack attached or email ads@bii-business.co.uk

BIIBUSINESS is the perfect communication route for any supplier wishing to reach the cream of British pub operators because:

• BIIBUSINESS circulates to all 15,000 BII members plus BIIAB approved centres and other key contacts in the industry
• It is read by over 30,000 people in the licensed retail sector
• 89% of BII members run freehouses, leased or tenanted pubs
• 9 out of 10 members retain all or some of the copies of BIIBUSINESS
• 91% of readers say articles in BIIBUSINESS have influenced the way they run their business
• More than two thirds of readers say advertising in BIIBUSINESS influences their purchasing decisions
• Three quarters of readers have a turnover of more than £250K pa, with 27% over £450K pa.